The beginning of a new era.
My summer project is to craft a personal brand. I want to create an identity for myself that can be carried across both digital and print mediums. This includes, but is not limited to, the following items:
- blog
- digital portfolio
- resume
- Twitter avatar
- business cards
You can check out my previous attempts to brand myself in both my old portfolio and my most recent site. As you can see, right now my blog design does not match my portfolio design. When my old portfolio design was live, a friend noted, “I never thought of you as a pastel person.” However, I think the new design is too dark. I’d like to avoid extremes in my next iteration and stick to something that truly represents myself.
….but what is that, exactly?!
I am expecting this to be a pretty arduous process, so I’ve sketched out some tasks I will need to accomplish:
- Explore color theory; create a color palette
- Peruse typefaces; choose 3 fonts (decorative, sans-serif, serif)
- Consider designing a personal logo; will this be a banner? my full name? my initials? some other symbol?
- Research SEO; consider merging my portfolio and blog into a single site
- Brainstorm some audience engagement tactics
- Decide how all of these elements can be applied to the items I mentioned above
- Execute
awesome, with a goal, a process… I like your site! Good day!
You are an enigma! Such good/specific/measurable goals in such a well written format! Shouldn’t you choose something harder for you to do? Learn Mandarin or river dancing or something?
Seriously though, cool goal and amazing plan to get it done. I’m just jealous.
You are such a PW major. :) I love it!
Will you blog about the process too? I think that would be incredibly interesting.
YES! I have been looking for a way to produce some more focused blog entries so I will definitely be blogging about my process! Stay tuned.
Good luck with the process. I’ve made several attempts at some kind of brand, but never really went too in-depth with it. I never really seemed to like anything I came up with. Looking forward to see what you come up with.
Do you read http://nubbytwiglet.com/ ? It’s a graphic design/fashion blog, but she recently did a post on personal rebranding. Some of her articles are pretty interesting.
Just added it to my Google Reader! Thanks for the tip!
Just remember everything you learned in WRA 360 :D