2x2 Email Newsletters

Email marketing campaigns

In May 2016, the Columbia University Department of Epidemiology transitioned their 2x2 publication from a quarterly print publication to a monthly email newsletter. I designed and coded an HTML email template for the digital version of the newsletter and distributed the monthly email campaigns to over 57,000 subscribers via MailChimp.

The HTML email template that I designed for 2x2 was mobile-responsive and used MailChimp’s template language. By using MailChimp’s template language, the custom template was editable using MailChimp’s drag-and-drop interface, so colleagues without any knowledge of HTML or CSS could use the template to assemble an email campaign independently. I also collaborated with the department’s Communications team to develop editorial calendars for the distribution of our email campaigns.

© 2023 Kristen Marie Byers