Maryland Engineering social media style guide

Early in my tenure with the A. James Clark School of Engineering, I wrote a social media style guide as a resource for my fellow college communicators. While I was responsible for the college's main accounts on Facebook, Twitter, Instagram, and LinkedIn, my engineering colleagues managed a variety of college-affiliated social media accounts representing departments, research centers, and other smaller units. This guide was critical in getting college social media managers on the same page in terms of brand adherence, tone of voice, accessibility, and more.